How to Use Social Media to Gain Exposure
If you want your talent known by a lot of people, social media is a good way to gain exposure and convert mere contacts into followers or fans. With this, you have more opportunities of marketing yourself as a professional or even as a business.
Even with a limited budget, you could connect with your target market and become famous in your chosen industry. Here are some surefire tips on how you can use social media to gain exposure:
Identify and connect with people involved in the same craft.
If you are getting started on social media, it would be best to identify and connect with those people who are in the same niche as you. Follow organizations and professionals who write about related topics. Leave comments or your own personal insight to their content.
Before you actually go into the business, make sure you know what is going on in the industry. By doing so, you can easily write content or post comments that will somehow add value to their day. If you think you can contribute in a positive way, then do it.
Make use of infographics.
Information graphics or infographics are visual representations of data or information. This is created as such so as to relay clear and concise information. Facebook, Instagram and Pinterest are among the commonly used mediums where one can post visual content, such as images and videos.
According to socialbakers.com, “posts with images or videos on Facebook receive 93 to 96 percent greater engagement that text posts alone.” However, this does not necessarily mean that a photo post on Facebook would become the most engaging of all. It just reveals that a good infographic is commonly shared than any ordinary post.
Share valuable content.
Though this may seem quite obvious, sharing and creating valuable content is one of the most important things that should be taken into account when building or gaining exposure on social media. Content can either be in the forms of funny, controversial, inspiring or inspirational posts.
When people find your posts engaging, they would be delighted to share it with their friends, giving you free advertising. As a result, this free-advertising would positively reflect on your brand as a person or as a business. As a whole, the key to build up a social following is to post consistently. However, you have to know your limitations. Some people don’t want to be flooded with content, so be careful.
Interact with your followers.
Putting up good-quality content isn’t really enough to gain the level of exposure you want. It would be ideal to follow it up with some sort of interaction. Whenever possible, you have to reach out to your supporters and followers. Don’t be scared to initiate a dialogue.
If someone leaves you a message, it is best that you respond as soon as you can, as this will help deepen your relationship with others. Engaging in a conversation can surely build a large group of followers.
Promote events and contests.
As of the most recent survey of Wave7, the Philippines is still considered the Social Media Capital of the World. According to them, the average Filipino surfs the net for an average of 53 hours a week. That is one potential audience that you should not ignore.
With this number of people, you can start contests and give away freebies to keep everyone engaged and build a large number of followers. Obviously, there is nothing more effective than giving out freebies.
Though there are lots of ways to build up a massive number of followers, you have to remember that gaining exposure through social media won’t happen in an instant. Nevertheless, by using these simple tips, it would be easier for you to achieve your long-term goal of exposing yourself and your talent to a large social following.
How to Use Social Media to Gain Exposure by Holly Bissonnette