How to Write a Professional Social Media Bio
Many professionals and entrepreneurs are having a hard time distinguishing what sort of information should be included in a professional social media bio. For this reason, it is important that you have an idea about writing a bio that would surely get you noticed, especially if you are just starting on using social media to expose your talent to the rest of the world. Here are some useful tips you can follow:
Establish your credentials.
A professional bio should include all reasons someone should trust or work with you. These reasons could be in forms of formal and informal credentials. A formal credential includes certificates, job titles and college degrees while an informal credential is the real-life experience that made you an expert in your chosen field.
Take for instance managing a family business. Even if you might not have completed a college degree, growing up in a family of professionals is great experience. This life experience can be included in your bio, but before you actually post it, review it again and again.
Showcase your expertise.
If you wish others to know that you are an expert in your field, you have to compile a list of media outlets that featured you. These may include the articles and papers you published, the awards you received and the important people you worked with. By doing so, your bio will look impressive.
Keep it simple and short.
Bios come in varying lengths – there is the micro bio, short bio and long bio. A “micro bio” is more or less a one-sentence biography that is similar to that on a Twitter profile. Bios that are a paragraph-long are those that are referred to as a “short bio”. On the other hand, bios that are usually one or two paragraphs long are the so-called “long bio”. However, its length is still dependent on how long your accomplishments are.
Meanwhile, it is advisable to keep all three versions of a bio. You will never know when you might have the need for them.
Add a bit of humor.
People love to read something that is interesting or funny. So, to spice things up for your bio, it might be a good idea to add a bit of humor that can spark one’s curiosity or interest about you. If possible, throw in some personality by adding a little witty twist at the end. You have to keep the readers engaged and enticed.
Add essential information.
Before you write your bio, you have to identify your purpose. Put yourself in your reader’s shoe and think about “what’s in it for me.” Always include your name in the first sentence, so readers will have an idea what they are reading about, just like some sort of an introduction.
Similar to a resume, you need to include your job or your occupation. Also, do not forget to include your contact details in the end.
Update it every now and then.
Social media can be quite tricky as it constantly adapts to what is new. Hence, as you gain more experience and skills, your expertise advances. The same goes for your bio. Thus, you have to check it frequently so as to ensure it still reflects on you as a whole.
To wrap up everything, a biography should reflect the person in you. It should highlight all your skills and expertise in order to promote your brand as a talent or a professional. As long as you know how to write a professional social media bio, you could surely capture the interest of people who are looking for your kind of talent or expertise.
How to Write a Professional Social Media Bio by Holly Bissonnette